(See my biography page for more information).


Publications:
How well do UK Publishers of Marketing Textbooks Investigate and Understand the Market to which they are Selling?

How well do the publishers of marketing textbooks understand both how academics choose the textbooks they adopt, and how students use them?

Article: Print

$US10.00

Article: Electronic

$US5.00
How Effectively do Authors and Publishers Manage the Process of Creating Successful Marketing Textbooks for Undergraduate Students?

An evaluation of the author's role in the development of marketing textbooks for undergraduates. Stage two of a four part study of all stakeholders in the process of textbook creation.

Article: Print

$US10.00

Article: Electronic

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